As a forum owner, I’m sure you know and realize that you have to also be a marketer to get your forum out there enough to grow.
The question is: Do you like marketing enough to make it work for you?
If you don’t like it, you’re likely not going to dedicate enough effort to making it work. Things will fail, and you will feel like a failure and thus give up more easily.
So, are you into marketing enough to make it work?
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